DomésticoShop & DomésticoMarket by Mucho

DomésticoShop is online retailer of designer homeware which has grown to become the leader in the Spanish market. It stocks an array of items, from furniture and kitchenwear to textiles and lighting. To coincide with the launch of Doméstico’s concept store DomésticoMarket, and the opening of a new flagship store in Barcelona, the retailer worked with Mucho to revise its brand architecture and visual expression. This included a new wordmark, a graphic identity of modern colour and form, and material assets that included bags, stickers, swing tags and signage.