Di Beppe is a casual Italian caffé and ristorante, located in Vancouver’s Gastown neighbourhood, “inspired by the Italian immigrant’s desire to share a piece of home while living abroad”. Di Beppe is said to honour the sense of deep pride and self-assured nature associated within Italian culture through a classic and authentic Italian dining experience and in the design of its graphic identity, created by Canadian studio Glasfurd & Walker. Drawing on the typographic and iconic character of Italian cinema of the past, Di Beppe’s graphic identity has a confident and immediate visual voice, one that is enthusiastic and loud. This links a variety of assets. These include menus, bottle labels, posters, gift cards and postcards, as well as signage and website.