GoGo Daddy by Studio South

New Zealand based Studio South worked with Lithuanian illustrator Egle Zvirblyte to build a graphic identity up of colourful characters for Mark Wallbank and Che Barrington’s new Thai canteen Gogo Daddy which is located in Ponsonby Central, Auckland. GoGo Dadddy’s menu is inspired by Mark and Che’s extensive travels, and is a take on the rustic Thai street food they experienced throughout Thailand; from the roadside carts in Chiang Mai to the floating markets of Bangkok. This diversity of experience, the theme of big flavours from a little canteen, and an interpretation on a distinctly rich and quick to prepare culinary legacy is captured in Egle Zvirblyte’s illustrative panels and individual characters. These link posters, menus, staff t-shirts, table markers, house-made drink labels, mural, website and social media profiles.