Anton&Anton (A&A) is an alternative to and antithesis of the large supermarket chains. Staff are described as relaxed, smiley and proud. Their ranges (mostly) organic, some homecooked and also available online for home delivery. With a desire to express an approachable, playful yet credible positioning, and a need to develop a cohesive set of packaging and communications assets A&A worked with Bond to create a new visual identity. This is characterised by an intersection of an elegant wordmark, simple shapes, bright colour and distinctive structural designs that also move into a retail space designed by Futu Design. Alongside wordmark, iconography and packaging, Bond also designed signage, tote bags, aprons and sweatshirts.