Zebra Dream by TCYK

With a desire to capture a larger portionof the market whilst retaining its die-hard following, Australian design studioThe Company You Keep (TCYK) reimagined the brand from the ground up,redesigning Zebra Dream’s graphic identity and packaging, taking it from a darkpack with a conventional and expected zebra pattern, to a light and airytreatment with an individual character and a surprising material flourish.